in PlayStation Home 
For the theatrical launch of X-MEN ORIGINS: WOLVERINE, PlayStation Home residents were privileged to be the first to get an exclusive clip from the eagerly-anticipated film in Home Theater a week before it even hit the streets.

To promote the Blu-ray and DVD release of X-MEN ORIGINS: WOLVERINE, Twentieth Century Fox and Sony Computer Entertainment Europe gave away virtual replicas of Wolverine's legendary adamantium claws to Home users, as well as his trademark white tank top. The tank top, the first of its kind, was animated with slashes healing themselves to mirror Wolverine’s special ability in the movie. All one needed to do was visit the Threads Store in Home after visiting the Home Theater to get a sneak peek of content featured on the Blu-Ray Disc. 

ROLE: Creative Strategy
AGENCY: Picture Production Company
CLIENT: 20th Century Fox
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