WATCHMEN
in PlayStation Home
in PlayStation Home
On February 23rd, 2009, Paramount Pictures International held the first ever filmmaker Q&A to take place in the groundbreaking new virtual world PlayStation Home, promoting the international release of WATCHMEN.
An audience of ten guests – made up of journalists, bloggers and fans from around the world – were given a unique opportunity to put questions to WATCHMEN director Zack Snyder and the graphic novel's artist Dave Gibbons as part of this ambitious invitation-only event.
The event was streamed live across the Internet, commencing a comprehensive WATCHMEN webcast which included integrated film footage and a post event edit with coverage of the red carpet at the UK premiere in London's Leicester Square.
The Q&A formed part of a broader initiative promoting WATCHMEN within PlayStation Home. This comprised opportunities to watch exclusive footage in Home's cinema and to choose from a variety of WATCHMEN virtual merchandise including character costumes of Nite Owl and Rorschach, t-shirts and even your very own Doomsday clock, from the Home store.
___
ROLE: Creative Strategy, Production, Machinima Director/Producer, Avatar Design
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International