in PlayStation Home
To promote the release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International and Sony Computer Entertainment Europe released a selection of Transformers merchandise, available exclusively through a virtual treasure hunt in Home. 
Home residents could begin the quest by finding the Transformers theatrical poster, placed at a few points throughout the public spaces in Home. Another succeeded this poster and targeting launched the first in a series of games that were released over the following days and weeks. The completion of each game delivered a unique voucher code, which could be redeemed for an exclusive piece of Transformers merchandise. 
A variety of T-Shirts and a unique ‘Autobot Trophy’ were rewarded to residents who embarked on the ‘Transformers Quest’. Home residents could watch the TRANSFORMERS: REVENGE OF THE FALLEN trailer in the Home Theater and this treasure hunt took Transformers to all corners of PlayStation Home. 

ROLE: Creative Strategy, Production​​​​​​​
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International 
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