STAR TREK: "Experience the Enterprise"
Augmented Reality
Augmented Reality
To promote the international release of STAR TREK, Paramount Pictures International launched "Experience The Enterprise"; a groundbreaking augmented reality application placing a 3D interactive version of the Starship Enterprise in the palm of your hand.
Users were given the opportunity to take an extensive five minute tour of the Enterprise, including testing the ship’s weapons systems, impulse engines and warp drive.
"Experience The Enterprise" was built using augmented reality technology, which combined real world and computer-generated data to bring a 3D interactive version of the Starship Enterprise to life, on your desktop or in your hand.
Anybody with a webcam could take a tour of the Enterprise using the kind of futuristic technology that sits at the heart of perhaps the most popular science-fiction franchise of all time.
This was the first time AR had been used to bring a major film release to life in this way. The application itself was constructed using the original 3D model of the Enterprise appearing in the film, as well as featuring an array of special effects direct from the production.
ROLE: Creative Strategy, Technology Strategy
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International
CLIENT: Paramount Pictures International