Sony PlayStation Home:
Halloween Party ​​​​​​​
To celebrate Halloween, Sony Computer Entertainment Europe invited the residents of PlayStation Home to a special event.

Home's Halloween party was held in the Burn Zombie Burn space and all appropriately dressed attendees received a (trick or) treat upon arrival. There were five exclusive costumes available in Threads especially for the event – including a werewolf, Frankenstein, a witch, a ghost, and his and her skeleton suits. 
If you wore one the above costumes when you entered the space you got yourself a very special (ghoulish) reward. If you didn't, you could just pull on the costumes when you were in the space and jump on the enormous red button to receive your prize. 
And if that wasn’t enough, we ran Home’s first official storyboard competition alongside the event. Using the Home camera we asked you to supply five images with captions and upload them to our Flickr group. The wittiest five storyboards went on display in Home Square and then the residents decided who won. The lucky winner received a brand new PSPgo.


ROLE: Creative Strategy, Social Media Strategy, Production
AGENCY: Picture Production Company
CLIENT: Sony Computer Entertainment Europe 
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