MORTAL KOMBAT 11
"Fatality" Motion Poster
For the latest installment of one of the most iconic video games, Glass Eye was invited by agency partner Giant Spoon to provide something suitably gruesome for Mortal Kombat 11: The Reveal, an invitation-only event where a marketplace in LA’s Koreatown was transformed into the dark underbelly of the Mortal Kombat universe.
Our "Fatality" motion poster photo op proved a huge hit and has since been rolled out at Super Bowl LIV, IGN and GameStop events, and E3 working in close conjunction with the awesome Warner Bros. Interactive Entertainment and NetherRealm Studios. Each activation ran smoothly and dovetailed neatly with the wider event footprint, slick operations oiled with the still-warm blood of freshly mutilated corpses.
Across the campaign 3.5k posters were created for fans and influencers, downloaded and shared over 7k times for an estimated 750k impressions. Here’s a dismembered handful of bloody highlights:
Plus here’s some of the kind of feedback we love to hear:
"The best photo op at #E3 thank you #MK11 for making our #fatality dreams come true!"
"Fatality Mk11 booth was so awesome I had no choice to take two because it was that awesome E3 2019."
"I can’t get over how great these all turned out. By far the coolest booth pics that came out of e3"
"One of the best parts of #E3? The photo ops! @MortalKombat wins this year. #MK11 #E32019"
"Coolest photo op! #mortalkombat11 #mortalkombat #e3 #e3expo #e32019 #tobeornottobe #mk11"
"Some fun from the #E3 floor. MK11 with one of the best photo ops. #finishhim"
"I waited the whole expo for this #MK11 #mortalkombat #e3"
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ROLE: Project Lead, Creative Lead, Creative Direction, and Production for Glass Eye
AGENCY: Glass Eye
EXPERIENTIAL AGENCY: Giant Spoon, Envy
CLIENT: Warner Bros. Interactive Entertainment , NetherRealm Studios
CLIENT: Warner Bros. Interactive Entertainment , NetherRealm Studios