For the upcoming series, visitors to NBC’s HEROES REBORN pavilion at San Diego Comic-Con were able to experience a first-of-its-kind motion poster booth where they could take a photo and were immediately given a custom animated GIF or video showcasing their superpower of pyrokineses, ready to share to social networks via desktop or mobile.
Glass Eye developed the platform facilitating the creation of personalized artwork delivered to Comic-Con goers within minutes. Over 5,800 posters were made in 4 days, with an average of more than one share or download per poster.
The stars of HEROES REBORN and BLINDSPOT were amongst those who stopped by the pavilion and shared their custom posters with their followers on Twitter, Instagram, and Facebook, to excellent reception.
The HEROES REBORN Motion Poster on-site activation was also deployed by NBC at VidCon where attendees, including some well-known YouTube influencers, were just as stoked to wield the power of fire.
Most exciting of all, the HEROES REBORN Motion Poster was brought to NYC's Times Square where fans could see their custom posters displayed on a massive digital billboard immediately after their photos were taken.
ROLE: Project Lead, Creative Lead, Creative Direction, and Production for Glass Eye
AGENCY: Glass Eye
EXPERIENTIAL AGENCY: Pop2Life