![](https://cdn.myportfolio.com/73363f039232a78d9e5471676b7b1b02/2b30950e-4256-4e85-a45e-86e9ac2bde8b_rw_1200.jpg?h=d7443d6b49b85cf12b1b919fcf1d5ee0)
G.I. JOE: "Combat Experience"
Augmented Reality
Augmented Reality
G.I. JOE: THE RISE OF COBRA special edition two-disc DVD and Blu-ray packages featured augmented reality technology that allowed owners to participate in an exclusive 3D holographic G.I. Joe combat experience, utilizing their webcams and a special website.
Fans were able to choose between Snake Eyes and Storm Shadow, two of the most popular G.I. Joe and COBRA characters, and battle against their enemies one-on-one in an immersive 3D video game.
___
ROLE: Creative Strategy, Technology Strategy
AGENCY: Picture Production Company
CLIENT: Paramount Pictures International
CLIENT: Paramount Pictures International