GHOST IN THE SHELL
"Become Major" Motion Poster
For Paramount Pictures' Tokyo trailer launch of GHOST IN THE SHELL, Giant Spoon asked Glass Eye to partner with with them to create a unique motion poster experience that had guests "Become Major" in an iconic scene from the movie.
Glass Eye designed and fabricated a custom green-screen video booth that traveled to events in São Paulo, Hong Kong, Milan, New York and LA.
Our Green Eye experiential toolkit enabled thousands of guest to register quickly and go through in less than 60 seconds each to share their personalized "Become Major" poster online.
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ROLE: Creative Strategy and Production for Glass Eye
AGENCY: Glass Eye
EXPERIENTIAL AGENCY: Giant Spoon
CLIENT: Paramount Pictures
CLIENT: Paramount Pictures