BLADE RUNNER 2049
Motion Poster
One of the most anticipated sequels of all time brought the chance to team up with Giant Spoon and deliver another bleeding-edge photo op, supporting the release of Alcon Entertainment’s BLADE RUNNER 2049. Guests at an exclusive film-maker Q&A hosted at London’s BFI IMAX donned costumes from the film and saw themselves cutting a tech-noir dash against the visionary animated backdrop.
With a 90-minute window we surpassed our own high standards conversion-wise, photographing ~200 guests and delivering an average of 2.4 download/share events for each motion poster. Factoring in the reach and influence of those attending, that represented a major boost to the event’s digital footprint.
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ROLE: Project Lead, Creative Lead, Creative Direction, and Production for Glass Eye
AGENCY: Glass Eye
EXPERIENTIAL AGENCY: Giant Spoon
CLIENT: Alcon Entertainment
CLIENT: Alcon Entertainment