KICK-ASS
in PlayStation Home
Universal Pictures International launched its first campaign in PlayStation Home, to support the international release of KICK-ASS, the hotly anticipated movie from director Matthew Vaughn.

Home users had the opportunity to engage with a wealth of KICK-ASS related content ahead of the film’s release. 
For a limited time only, visitors to Home Theater were able to grab two free avatar costumes for the film’s major characters Kick Ass and Hit Girl, as well as watch a number of clips, trailers and other exciting video content.

Visitors to Home Theater could look for the special KICK-ASS posters around the cinema for information and unlock the code to receive the rewards. 
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ROLE: Creative Strategy, Production
AGENCY: Picture Production Company
CLIENT: Universal Pictures International
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